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Program's Overview

The Department of Public Relations provides foundational courses in PR theory, practice, and strategy, covering essential topics such as communication principles, media relations, and strategic planning.

The curriculum includes specialized courses focusing on areas like crisis communication, social media strategies, brand management, public affairs, and international PR.

Students develop written and oral communication skills, including crafting press releases, creating persuasive content, and delivering effective presentations.

The program also covers research design and data analysis, as well as measuring public opinion, and introduces industry-standard tools such as media monitoring, social media management, and analytics software.

Students are provided opportunities for practical experience through internships with PR firms, media outlets, or corporate communications departments.

Exit and Career Profile

Graduates from Public Relations programs can work as Public Relations Specialists, PR Managers, Media Relations Managers, Crisis Communication Specialists, Social Media Managers, Corporate Communications Specialists, Event Coordinators, Public Affairs Specialists, Content Creators, Brand Managers, and more.

Admission Requirements

• A notarized copy of General Secondary Education certificate or Results slip
• Notarized Equivalence for international students and for those who studied abroad
• Academic transcripts for candidates transferred from other higher learning institutions
• Photocopy of ID or Passport
• 1 passport photo

Contact

Name: Josue KWIHANGANA
Email: jkwihangana@uck.ac.rw
Phone: 0780633600

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