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Public Relations Specialists wish Managers to have more awareness of what Public Relations is about

At the end of the public conference held at the Institut Catholique de Kabgayi on March 1, 2019 on Dynamics in Corporate Communications, participants urged Managers to be more aware of what Public Relations is really about so as their Public Relations Officers can work more effectively.

Though Public Relations is a Management function, participants to the conference deplored  that its leading effectiveness in business is still underestimated by a considerable number of managers as most of them are not yet fully aware of how PR works, its role and impact on the smooth running of businesses.

The conference dealt with topics such as ethical Public Relations practices in East Africa: from truth to facts in corporate communications; building effective media relations: cases and tactics as well as changing trends in political communication environment: challenges and opportunities.

The speakers at the conference were Dr. Caroline Nabuzale, lecturer at Institut Catholique de Kabgayi; Prof Ton Veen, lecturer at Addis-Ababa University and Dr. Marcel Catsburg, lecturer at CHE University of Applied Sciences in Netherlands.

At the end of the conference, participants recommended among other things the need for setting up a professional forum of PR practitioners and PR academicians in Rwanda as soon as possible; the consideration of Corporate Social Responsibility as a new model for the company’s business prosperity; the adaptation of PR profession to the world’s trends and the promotion of PR values, ethics and principles as PR is a young career in the country.

Latest News
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    Two students (AMAHIRWE Joselyne and BANA INEZA Aimé Simplice) from the Faculty of Journalism and Communication Studies took a flight to CHE University of Applied Sciences (The Netherlands) yesterday for a five-month academic stay at this university.

    Having been selected based on...

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  • 30 Aug 2022
    ICK continues building partnerships with American universities

    Friday 26, August 2022: Fr. Dr. Balthazar NTIVUGURUZWA, Vice Chancellor of Institut Catholique de Kabgayi in Rwanda, visited Daemen University located in Buffalo, New York State (USA).

     

    He met with Daemen Vice President of Academic Affairs & Provost, Dr. Michael BROG...

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  • 16 Aug 2022
    ICK has initiate collaboration with Boston College

    Monday, August 15, 2022: The Vice Chancellor ICK visited Boston College, a Jesuit University

    in Massachusetts, USA. During the visit, Fr. Balthazar NTIVUGURUZWA met with Reverend

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    ...

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  • 10 Aug 2022
    ICK goes on building partnerships

    Tuesday, August 9, 2022: Fr. Balthazar NTIVUGURUZWA, the Vice Chancellor of Institut Catholique de
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  • 8 Jun 2022
    ICK REINFORCES ITS COLLABORATION WITH LLEIDA UNIVERSITY

    Yesterday, the Vice Chancellor of the Institut Catholique de Kabgayi (ICK), Fr Dr. Balthazar NTIVUGURUZWA, visited Lleida University located in Catalonia-Spain. The visit aimed at strengthening partnerships and collaboration with this University. He met with Prof Jaume...

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  • 2 Jun 2022
    ICK goes on building partnerships with prestigious universities

    Prof. Don Andrea BOZZOLO, the Rector of the Università Pontificia Salesiana (Left) with the Vice-Chancellor of ICK (Right) 

    Within the framework of building new partnerships and strengthening the existing ones between th...

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  • 28 Jun 2021
    Memorandum of Understanding on capacity building.

    June 22, 2021: Fojo Media Institute (Linnaeus University, Sweden) and Institut Catholique de Kabgayi have signed a Memorandum of Understanding on capacity building.

     

    This cooperation will focus on Training lecturers on a variety of subjects, International conference part...

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  • 18 Oct 2020
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    October 13, 2020: The ICK's academic staff started a two-day training on the latest methodology of the virtual learning environment. The training mostly focuses on blended learning mode.

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  • 18 Oct 2020
    ICK gradually reinforces partnerships

    Tuesday, February 25, 2020. Prof. Isabelle Soulé from the University of Portland (USA) and Solange Uwera, Program Officer at Global Engagement Institute (GEI) in Rwanda visited Institut Catholique de Kabgayi (ICK). The purpose of their visit was to explore possibilities of collaboration wi...

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  • 23 Dec 2019
    ICK promotes competition through merit scholarships grant

    ICK promotes competition through merit scholarships grant

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  • 10 Oct 2019
    ICK strengthens cooperation with CHE

    ICK strengthen cooperation with CHE

    The Vice Chancellor of ICK visited CHE University of Applied Sciences in Netherlands on Tuesday October 8, 2019.  The talk with Harmen van Wijnen, the President of CHE focused on ways to strengthen the existing c...

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  • 16 Mar 2019
    Public Relations Specialists wish Managers to have more awareness of what Public Relations is about

    At the end of the public conference held at the Institut Catholique de Kabgayi on March 1, 2019 on Dynamics in Corporate Communications, participants urged Managers to be more aware of what Public Relations is really about so as their Public Relations Officers can work more effectively.

    Read More
  • 28 Feb 2019
    ICK Alumni gets involved in ICK’s development

    During their visit of February 16, 2019 to ICK, graduates of the first promotion of the Faculty of Sciences of Development resolved to be actively involved in the life of this institution.

    In his speech, Emmanuel Habyarimana, the class representative recalled q...

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  • 27 Feb 2019
    ICK wants to extend its partnership with US Embassy

    George Chinnery, Regional English Language Officer together with the Deputy Public Affairs Officer at US Embassy in Kigali headed a delegation that visited the Institute Catholique de Kabgayi on Friday, November 30, 2018.

    The main purpose of the visit was to di...

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  • 27 Feb 2019
    ICK strengthens its cooperation with CHE University of Applied Sciences

    Two delegates from CHE University of Applied Sciences, Netherlands are at ICK from February 26, 2019 for a week-long working visit in the framework of the agreement of Cooperation between the two Higher Learning institutions. 

    During their stay, the delegates will deliver lectures...

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  • 16 Nov 2018
    ICK graduates should stand out from others

    During the 7th graduation ceremony held on November 9, 2018, Mgr Smaragde Mbonyintege, Chancellor of the Institut Catholique urges its graduates to stand out from others by showing skills and competences that go hand in hand with human and christian value...

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